Discovery for agents
Generative engine optimization (GEO)
Also known as: GEO, AI SEO
GEO is optimizing content so AI answer engines cite it accurately - the AI-era companion to SEO, focused on being quotable and verifiable, not just ranked.
Generative engine optimization (GEO) is the practice of making content easy for AI answer engines (ChatGPT, Perplexity, AI Overviews, and agents) to retrieve, quote, and attribute correctly. Where SEO targets ranked blue links, GEO targets being the source a generated answer relies on.
In practice GEO means clear, factual, well-structured content: sourced claims, dates, structured data, and clean machine-readable surfaces.
In GraphCanon
GraphCanon's whole discovery layer - markdown twins, llms.txt, JSON-LD, sourced and dated facts - is a GEO strategy: make the graph the citable source for questions about AI dev tools.
See also
Related terms
Last reviewed 2026-07-09